How do you highlight
three years of work?
Real work
December is one of the most expensive months of the year, so we wanted to spread a little kindness during the holiday season.
To do this, we created a tear-off flyer where passersby could grab a small “lap of care.” Each tear-off included a unique code for a free bowl in our app, making it a simple yet meaningful way to give back to the community during a busy and stressful time.
The campaign demonstrated OLIOLI’s mission to spread joy but also showed that even small gestures can make a big difference
— especially when it matters most.
Activation
We’ve all been there: the ambitious plan to recreate delicious food at home, only to end up disappointed.
Our cinema spot plays on this universal truth. The message? Some things are just better when they’re made by professionals.
Cinema spot
OLIOLI, which means 'joy' in Hawaiian, believes that joy comes in many forms—whether it’s through food (our domain) or through pleasure (Peech's). Since Peech is synonymous with fun and intimacy, we decided to create a bowl featuring peaches, perfectly aligned with their theme. For this collaboration, we designed a playful yet provocative print ad for their Peechy Magazine Vol. 2, teasing our exclusive seasonal bowl.
Rather than giving too much away, we kept the reveal mysterious by incorporating sensual imagery.
To keep OLIOLI consistently relevant throughout the year, we introduced the Season Bowl—a limited-time offering exclusively available through our app. Each bowl is inspired and crafted by the +150 talented employees (masterchefs) behind our bars, who work with our core product every day and bring fresh ideas to the table.
The initiative not only drives app sales but also aligns with our brand platform:
"The best workplace for young people in the country." By giving our team the opportunity to shape the menu, we empower them, make them feel heard, and showcase their creativity.
Digital
Valentine’s Day isn’t just for couples—sometimes, the third wheel deserves a little love too. This year, we turned the spotlight on those who often find themselves tagging along with a couple, whether it’s a friend, a sibling, or just someone stuck in the middle of romance.
To celebrate them, we launched a Valentine’s campaign featuring our exclusive 'Buy 3 bowls, pay for 2' offer, available for one day only. Hopefully we reminded everyone that at OLIOLI, joy comes in all forms. even as the third wheel.
Outdoor
When OLIOLI opened its first poké bar outside of Copenhagen, we knew stepping into Aarhus meant entering a brand-new market. To ensure a successful launch, it was essential to increase local awareness and establish ourselves as a friendly, approachable neighbor—not just another big commercial brand.
Taking inspiration from the classic 'flyer in the mailbox' concept popular among local takeout spots, we added a unique twist. Instead of traditional flyers, we delivered 100 specially designed reusable chopsticks to our closest neighbors. Each pair came with a personal invitation to our grand opening, where we offered 50% off all bowls.
Activation
At OLIOLI, I’ve been responsible for every aspect of our social media presence. From developing ideas and planning to producing and executing, I’ve created all content myself (with few exceptions).
Whether it’s campaign activations, product-focused posts, or employee-branding, I’ve ensured our visual identity and tone of voice consistently align with the brand.
Social media content
Event
Event
Product
Product
Location
Location
Employee branding
Employee branding
Paid ads
In addition to managing OLIOLI’s social media presence, I’ve been responsible for creating visuals and writing copy for our paid advertising. I’ve ensured our ads resonate with the target audience while staying true to the brand’s identity. This end-to-end approach has helped drive engagement, sales, and brand awareness across various platforms.
