Salar?

Sahal?

Hasal?

Sahle?

Salar? Sahal? Hasal? Sahle?

Actually it’s just Sahel.

I am a creative / conceptual art director. It’s okay that people forget how to spell my name, as long as they remember my work.

I aim to create ideas that shift perspectives, inspire action, and deliver measurable impact—whether it’s on opinions, behaviors, or bottom lines.

Before diving into marketing, I’ve spent a lifetime as an independent photographer. From capturing nightclubs to cataloging car spare parts, I’ve done it all—and collected more than a few stories along the way. Let’s share one (and maybe a coffee) sometime.

Experience

Inhouse creative
OLIOLI Poké Bar
December 2021 — Now. 

Freelance Creative
July 2021 — November 2021. 

Creative intern
Nord DDB Copenhagen
January 2021 — June 2021. 
Working with McDonald's, HBO Nordic & Elgiganten
Creative intern
Brandhouse
October 2020 — December 2020
Working with Netto, Imerco & Synoptik

Education

Bachelor's Degree
Creative Communication
Danish School of Media- and Journalism (2018-2021)