Men aren't (yet) great at sharing their feelings. This results in overlooked mental illness. Skipper's teamed up with the Danish Mental Health Fund to change that.
(School assignment)
The copy
Says ''How you doing captain?" - a very simple question, but something we're bad at asking others. Sometimes a simple sentence can mean the world to someone else. Below the headline we've written "More than 8 of 10 men are afraid of being perceived as weak if they tell about their mental problems. Give the pipe another sound and start the conversation with a licorice pipe." and a link to our campaignsite.Psykiatrifonden
Is the second sender of the campaign. They are a private, disease-fighting organization that fights for all people to meet with understanding when they have a mental illness. With them as the second sender it shows proof that Skippers Pipes wants to shed light on a serious problem. That's why they're a perfect fit!
The tattoos
Each tattoo represents the feeling that the mental disorder gives a person.
Made with Clarissa Ekstrøm Daverne