Did you know that 35% of all fruits and vegetables are wasted due to a undesired color, shape, or size?
We created a cereal brand made by those fruits and berries. Celebrating the outcasts.
(School assignment)
Characters
Based on playground stereotypes, each character represent relatable feelings. We all felt like an outsider, but that doesn't make us any less tasty.
Packaging
Inspired by mainstream design, the box is designed to be appealing to kids. Of course minus the sugar and unhealthy chemical bullies.
Logo
Changes depending on the cereal flavor. The main logo is featured on the back of the box.
A little treat
Grow your own lemon tree at home, with these rescued lemon seeds!
Website
For the website we drew inspiration from protests and protest signs.
Made with Louis Petri